{"product_id":"handmade-to-sell","title":"Handmade to Sell: Hello Craft's Guide to Owning, Running, and Growing Your Crafty Biz","description":"\u003cp\u003eBusiness advice for enterprising crafters, by crafters\u003cbr\u003eNo one knows more about helping handmade businesses than Hello Craft, the nonprofit trade association for crafty entrepreneurs. Written by the directors of Hello Craft, \u003ci\u003eHandmade to Sell\u003c\/i\u003e is the most complete, up-to-date, and authoritative guide for DIYers seeking to learn every aspect of selling, marketing, and branding. Based on the Summit of Awesome, Hello Craft's annual business conference, this book covers topics including: \u003cbr\u003e- Developing successful product lines\u003cbr\u003e- Copyrights and trademarks\u003cbr\u003e- Taking perfect product shots\u003cbr\u003e- Using analytics to boost your online sales\u003cbr\u003e- Selling at fairs, shows, and other retail outlets\u003cbr\u003e- Diversifying income through licensing and teaching\u003cbr\u003e- Hiring and outsourcing\u003cbr\u003eThroughout, you'll find expert tips and invaluable strategies and advice from some of the most successful indie crafters and artisans. Whether you've only contemplated selling your crafts or want to grow an existing handmade business, \u003ci\u003eHandmade to Sell\u003c\/i\u003e offers essential guidance for anyone who has ever dreamed of making a living from what they create.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cstrong\u003eKELLY RAND \u003c\/strong\u003eis a cofounder and executive director of Hello Craft, a director of the Summit of Awesome, a Crafty Bastards organizer, and coeditor of CraftingaGreenWorld.com. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCHRISTINE ERNEST\u003c\/strong\u003e is Hello Craft's communications director. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSARA DICK\u003c\/strong\u003e is the CEO of Hello Craft and a director of the Crafty Bastards arts fair. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eKIMBERLY DORN\u003c\/strong\u003e is a cofounder of Crafty Bastards and Handmade Mart.\u003c\/span\u003e\u003c\/p\u003e","brand":"Potter Craft","offers":[{"title":"Default Title","offer_id":54382928494902,"sku":"9780307587107","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/2301\/7526\/files\/imageloader_858f63e4-a013-4305-9675-48588113ab29.jpg?v=1786139981","url":"https:\/\/www.summerbeambooks.com\/products\/handmade-to-sell","provider":"Summer Beam Books","version":"1.0","type":"link"}